The Complete Idiot's Guide to Branding Yourself

Download or read book The Complete Idiot's Guide to Branding Yourself written by Ray Paprocki and published by Penguin. This book was released on 2009-05-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand