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Language: en
Pages:
Pages:
Type: BOOK - Published: 2021-04-14 - Publisher:
What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fa
Language: en
Pages: 302
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Type: BOOK - Published: 2019-04-23 - Publisher: PublicAffairs
The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. B
Language: en
Pages: 205
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Type: BOOK - Published: 2019-09-24 - Publisher: MIT Press
Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global
Language: en
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Type: BOOK - Published: 2021-05-18 - Publisher: Little, Brown
Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted “a compelling and gen
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2010-12-15 - Publisher: John Wiley & Sons
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.