The Economics of the Mass Media

Download or read book The Economics of the Mass Media written by Gillian Doyle and published by Edward Elgar Publishing. This book was released on 2006 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.