The End of Advertising as We Know It
| Author | : Sergio Zyman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2002 |
| ISBN-10 | : 047142966X |
| ISBN-13 | : 9780471429661 |
| Rating | : 4/5 (661 Downloads) |
Book Synopsis The End of Advertising as We Know It by : Sergio Zyman
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
