The Enterprise As Story

Author	: Tom Graves
Publisher	: Tetradian
Total Pages	: 132
Release	: 2012
ISBN-10	: 1906681341
ISBN-13	: 9781906681340
Rating	: 4/5 (340 Downloads)

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Book Synopsis The Enterprise As Story by : Tom Graves

Download or read book The Enterprise As Story written by Tom Graves and published by Tetradian. This book was released on 2012 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book places story at center-stage to explore the role of narrative in enterprise-architecture. Via business story-structures such as the Market-Cycle, and genres such as "We Sell Certainty, " it shows how stories underpin every aspect of the enterprise and how to use story within the architecture to enhance overall enterprise effectiveness.

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First published by Random House in 1962. First published by Naval Institute Press, with a new introduction, in 1988.