The Experience Economy. Transforming Services through Immersive Customer Journeys

Download or read book The Experience Economy. Transforming Services through Immersive Customer Journeys written by D. Akude and published by GRIN Verlag. This book was released on 2024-10-08 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: In an era where consumers increasingly seek more than mere transactions, this paper explores the critical shift from traditional service delivery to experiential engagement. This book delves into the principles of the experience economy, emphasizing the importance of creating memorable and meaningful interactions that resonate with customers. By integrating immersive technologies, innovative design, and personalized service strategies, businesses can enhance customer satisfaction, foster loyalty, and drive sustainable growth. Through case studies, practical frameworks, and actionable insights, this book provides a comprehensive guide for marketing managers, service providers, and organizations aiming to navigate the complexities of delivering exceptional customer experiences. Ultimately, it highlights the transformative power of immersive customer journeys as a key differentiator in today's competitive landscape, paving the way for businesses to thrive in a rapidly evolving marketplace.