The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an ov

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theo

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to