The Four Pillars of Politics

Download or read book The Four Pillars of Politics written by James T. Kitchens and published by Lexington Books. This book was released on 2015-06-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.