The Handbook of Marketing Research

The Handbook of Marketing Research
Author :
Publisher : SAGE
Total Pages : 726
Release :
ISBN-10 : 141290997X
ISBN-13 : 9781412909976
Rating : 4/5 (976 Downloads)

Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.


The Handbook of Marketing Research Related Books

The Handbook of Marketing Research
Language: en
Pages: 726
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

DOWNLOAD EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
The Handbook of Marketing Research
Language: en
Pages: 1109
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE Publications

DOWNLOAD EBOOK

CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicator
Handbook of marketing research
Language: en
Pages:
Authors:
Categories: Marketing research
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK

Marketing Research
Language: en
Pages: 314
Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2008-04-18 - Publisher: SAGE

DOWNLOAD EBOOK

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the
Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

DOWNLOAD EBOOK

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain