The IDEATE Method

Download or read book The IDEATE Method written by Dan Cohen and published by SAGE Publications. This book was released on 2019-12-19 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.