The Indian Media Business

Download or read book The Indian Media Business written by Vanita Kohli and published by SAGE. This book was released on 2006-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.