More and more people have to organize or moderate innovation processes, creative workshops and design thinking projects and need help when choosing appropriate

Innovation from A to Zpresents a glossary, including: Terms, older terms whose meanings have changed, acronyms, synonyms, famous names, selected abbreviations,

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors J

This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it