Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine

The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just abou

NOTE FROM AUTHOR: This book was written prior to the release of ChatGPT. For the most up-to-date insights, please consider purchasing the latest books in the AI

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve