The Jenny Craig Story

The Jenny Craig Story
Author :
Publisher : John Wiley & Sons
Total Pages : 248
Release :
ISBN-10 : 0471478644
ISBN-13 : 9780471478645
Rating : 4/5 (645 Downloads)

Book Synopsis The Jenny Craig Story by : Jenny Craig

Download or read book The Jenny Craig Story written by Jenny Craig and published by John Wiley & Sons. This book was released on 2004-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness.


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