The Little Innovation Book 2nd Edition

Download or read book The Little Innovation Book 2nd Edition written by James Gardner and published by Lulu.com. This book was released on 2010-07-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.