The Marketer's Visual Tool Kit

Download or read book The Marketer's Visual Tool Kit written by Terry Richey and published by AMACOM/American Management Association. This book was released on 1994 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forecast opportunities; create a winning strategy; enhance teamwork and build consensus.