The Marketing Plan Handbook, 6th Edition
| Author | : Alexander Chernev |
| Publisher | : |
| Total Pages | : 156 |
| Release | : 2020-02-15 |
| ISBN-10 | : 1936572672 |
| ISBN-13 | : 9781936572670 |
| Rating | : 4/5 (670 Downloads) |
Book Synopsis The Marketing Plan Handbook, 6th Edition by : Alexander Chernev
Download or read book The Marketing Plan Handbook, 6th Edition written by Alexander Chernev and published by . This book was released on 2020-02-15 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage existing offerings. This book outlines the key components of the marketing plan and delineates the key aspects of the marketing planning process.
