In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, t

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party

Rising Subjects explores the change of the public sphere in Russian Poland during the 1905 Revolution. The 1905 Revolution was one of the few bottom-up politica

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from