The Mass Marketing of Politics

Author	: Bruce I. Newman
Publisher	: SAGE
Total Pages	: 186
Release	: 1999-07-02
ISBN-10	: 9780761909590
ISBN-13	: 0761909591
Rating	: 4/5 (591 Downloads)

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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

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