The Mind of the Market
Author | : Michael Shermer |
Publisher | : Macmillan |
Total Pages | : 346 |
Release | : 2008 |
ISBN-10 | : 0805078320 |
ISBN-13 | : 9780805078329 |
Rating | : 4/5 (329 Downloads) |
Book Synopsis The Mind of the Market by : Michael Shermer
Download or read book The Mind of the Market written by Michael Shermer and published by Macmillan. This book was released on 2008 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and psychologist Shermer explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.