The New Competition

The New Competition
Author :
Publisher : Prentice Hall
Total Pages : 314
Release :
ISBN-10 : 0136120784
ISBN-13 : 9780136120780
Rating : 4/5 (780 Downloads)
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Book Synopsis The New Competition by : Philip Kotler

Download or read book The New Competition written by Philip Kotler and published by Prentice Hall. This book was released on 1985 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition.


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