The New Heartland

Download or read book The New Heartland written by Andrew Borowiec and published by George F Thompson Publishing. This book was released on 2021-08-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past thirty years, there has emerged throughout America a new kind of urban vision that blends residential/suburban development with large-scale commercial centers. Rolling farmland and country estates that used to surround towns and cities have given way to vast housing developments that feature nearly identical, hastily built mini-mansions with enormous garages and fancy yards. These are the new bedroom communities for middle-class Americans who commute to urban America where the jobs are. For the first time, these residential enclaves are linked to big-box shopping complexes where traditional Main Streets of yore have been eclipsed by malls known as "lifestyle centers" filled with national chains whose commercial architecture is a blend of multiple historic periods and styles that create a fanciful display but have no relation to regional traditions. Behind this imagined past era of luxurious consumerism is a ubiquitous culture based on global marketing in which homogenization and conformity have won over the American dream and created a new kind of American heartland. Andrew Borowiec is the first photographer to provide a comprehensive vision of this new American landscape. He directs our attention toward how such development has evolved in his home state of Ohio, a longstanding bellwether for American tastes and values whose citizens have voted for every winning candidate in a presidential election but one since 1944. It's also the place where fast-food companies test-market new products and the place where chewing gum, Teflon, and the first airplane, cash register, gas-powered automobile, traffic signal, and vacuum cleaner were invented.