The Origin of Ideas

The Origin of Ideas
Author :
Publisher : Oxford University Press, USA
Total Pages : 314
Release :
ISBN-10 : 9780199988822
ISBN-13 : 019998882X
Rating : 4/5 (82X Downloads)
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Book Synopsis The Origin of Ideas by : Mark Turner

Download or read book The Origin of Ideas written by Mark Turner and published by Oxford University Press, USA. This book was released on 2014-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.


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We humans pride ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. After all, ideas do appear to have a life o