The Other Guy Blinked
| Author | : Roger Enrico |
| Publisher | : Bantam Books |
| Total Pages | : 296 |
| Release | : 1986 |
| ISBN-10 | : UVA:X001141913 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
