The Oxford Handbook of Music and Advertising

Author	: James Andrew Deaville
Publisher	:
Total Pages	: 954
Release	: 2021
ISBN-10	: 9780190691240
ISBN-13	: 0190691247
Rating	: 4/5 (247 Downloads)

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Book Synopsis The Oxford Handbook of Music and Advertising by : James Andrew Deaville

Download or read book The Oxford Handbook of Music and Advertising written by James Andrew Deaville and published by . This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

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Language: en
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The Oxford Handbook of Music and Advertising

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