This book is a concise guide written by two individuals who have been there—under the lights and in front of the camera. Its no-nonsense approach offers reade

This book is a concise guide written by two individuals who have been there�under the lights and in front of the camera. Its no-nonsense approach offers reade

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance

This book examines the contribution of mass media to modern democracies, in comparative perspective. Part I deals with the conceptualization and implementation