The Power of Customer Misbehavior
| Author | : M. Fisher |
| Publisher | : Springer |
| Total Pages | : 167 |
| Release | : 2013-11-01 |
| ISBN-10 | : 9781137348920 |
| ISBN-13 | : 1137348925 |
| Rating | : 4/5 (925 Downloads) |
Book Synopsis The Power of Customer Misbehavior by : M. Fisher
Download or read book The Power of Customer Misbehavior written by M. Fisher and published by Springer. This book was released on 2013-11-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
