No matter what field you work in, you need to be able to market yourself. Nothing reveals more about who you are than what you say about yourself. However, if y

GLAM

...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot

Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to firs