Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where s

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where s

Nice people don't finish last! Nice people live longer, are healthier, and make more money, and "nice" companies have lower employee turnover, lower recruitment

Learn to get what you want without burning bridges In this revised and updated edition of the renowned classic The Power of Nice, negotiations expert, sports ag

This book features the negotiating strategies of one of the most famous deal makers in sports history. Ronald M. Shapiro's approach is centered around the impor