The Practice of Public Relations
Author | : Wilfred Howard |
Publisher | : Elsevier |
Total Pages | : 289 |
Release | : 2016-06-03 |
ISBN-10 | : 9781483183107 |
ISBN-13 | : 1483183106 |
Rating | : 4/5 (106 Downloads) |
Download or read book The Practice of Public Relations written by Wilfred Howard and published by Elsevier. This book was released on 2016-06-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.