The Process and Effects of Mass Communication
| Author | : Wilbur Schramm |
| Publisher | : Urbana : University of Illinois Press |
| Total Pages | : 1028 |
| Release | : 1971 |
| ISBN-10 | : UCSC:32106019544821 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Process and Effects of Mass Communication by : Wilbur Schramm
Download or read book The Process and Effects of Mass Communication written by Wilbur Schramm and published by Urbana : University of Illinois Press. This book was released on 1971 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
