This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and c

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions.

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,

Theoretically different modalities of social influence are set out and a blueprint for the study of socio-political dynamics is delivered.