Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networki

Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the e

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engage

Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a bro

"This book summarizes, synthesizes, and critiques current social media research in order to provide insight into the benefits and detriments of social media thr