The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and acad

This book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through wh

This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of internation

Soft power has become a very popular concept in international affairs, appearing in government policy papers, academic discussions, and the popular media. In Ch