Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were la

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were la

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

This collection is the first of its kind on the topic of media development, and reflects on how advocacy groups, researchers, the international community and ot

In this critical examination of the beginnings of mass communications research in the United States, written from the perspective of an educational historian, T