In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnin

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnin

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Lai

Over 9,000 images illustrate the rise of consumer culture, especially after the American Civil War, and the birth of a professionalized advertising industry in