The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been ful

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s

Jean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970,

`This is an illuminating and topical study, which skilfully blends together theoretical and empirical analysis in search of the "citizen-consumer". It should be

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising