Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a prov

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects

‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct • How exactly can we

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion