The Secrets of Word-of-mouth Marketing

The Secrets of Word-of-mouth Marketing
Author :
Publisher : AMACOM/American Management Association
Total Pages : 278
Release :
ISBN-10 : 0814470726
ISBN-13 : 9780814470725
Rating : 4/5 (725 Downloads)

Book Synopsis The Secrets of Word-of-mouth Marketing by : George Silverman

Download or read book The Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM/American Management Association. This book was released on 2001 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to harness the awesome power of "word of mouth."


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Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend