The Service Innovation Handbook

Download or read book The Service Innovation Handbook written by Lucy Kimbell and published by BIS Publishers. This book was released on 2015-01-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating service ecosystems that address organizational and societal issues. Includes examples from start-ups, big corporations, policy contexts and social innovation.