Rapid Learning Cycles will help you find the shortest distance between you and a new product that your customers can buy.

“If you strive for more relevant innovation or want to outpace your competition, this book is for you.” —Roger Johnson, Senior Vice President of Product D

“The most thorough, accurate, user-friendly, well-organized and inspiring guide for writers on the market today. Period.”—Richard Carlson, #1 New York Tim

Lean is an essential way of working in a world that is accelerating and becoming more complex. It revalues the human dimension in the company by encouraging ind