An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, interc

People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is

The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a

The tourism and leisure industries are big business. Opportunities for leisure and tourism have escalated as disposable income, technology, travel and education