The Use of Artificial Intelligence in Digital Marketing

Download or read book The Use of Artificial Intelligence in Digital Marketing written by Sandrina Teixeira and published by Business Science Reference. This book was released on 2023-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--