The why of Consumption

The why of Consumption
Author :
Publisher : Psychology Press
Total Pages : 358
Release :
ISBN-10 : 9780415316170
ISBN-13 : 0415316170
Rating : 4/5 (170 Downloads)
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Book Synopsis The why of Consumption by : S. Ratneshwar

Download or read book The why of Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.


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"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "