Theory Construction in Marketing
| Author | : Gerald Zaltman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 248 |
| Release | : 1982 |
| ISBN-10 | : STANFORD:36105005325993 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Theory Construction in Marketing by : Gerald Zaltman
Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
