This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-rel

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri