Tourism Distribution Channels

Download or read book Tourism Distribution Channels written by Dimitrios Buhalis and published by Burns & Oates. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.