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This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the
Introduction to Travel and Tourism Marketing
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South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the
Airline Marketing and Management
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Type: BOOK - Published: 2012-10-01 - Publisher: Ashgate Publishing, Ltd.

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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to
Strategic Perspectives in Destination Marketing
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Authors: Camilleri, Mark Anthony
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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
The Branding of Tourist Destinations
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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de