Truth, Lies, and Advertising

Truth, Lies, and Advertising
Author :
Publisher : John Wiley & Sons
Total Pages : 330
Release :
ISBN-10 : UOM:39015040152376
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Truth, Lies, and Advertising by : Jon Steel

Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.


Truth, Lies, and Advertising Related Books

Truth, Lies, and Advertising
Language: en
Pages: 330
Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
Truth in Advertising?
Language: en
Pages: 477
Authors: Barbara Allen
Categories: Business & Economics
Type: BOOK - Published: 2018-10-18 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the vis
Perfect Pitch
Language: en
Pages: 293
Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 2006-10-30 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create prese
For Position Only
Language: en
Pages: 317
Authors: Adele Royce
Categories: Fiction
Type: BOOK - Published: 2021-01-01 - Publisher: Dagmar Miura

DOWNLOAD EBOOK

For Position Only, the sequel to Camera Ready, is an evocative tale of one man’s sin and redemption—woven into the fabric of the advertising business, where
Truth, Lies and Trust on the Internet
Language: en
Pages: 294
Authors: Monica T. Whitty
Categories: Psychology
Type: BOOK - Published: 2008-08-28 - Publisher: Routledge

DOWNLOAD EBOOK

The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relation