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Understanding Children as Consumers
Language: en
Pages: 332
Authors: David Marshall
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: SAGE

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What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat
Children as Consumers
Language: en
Pages: 228
Authors: Adrian Furnham
Categories: Psychology
Type: BOOK - Published: 2008-01-28 - Publisher: Routledge

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C
Understanding Children as Consumers
Language: en
Pages: 281
Authors: David Marshall
Categories: Business & Economics
Type: BOOK - Published: 2010-04-30 - Publisher: SAGE Publications

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Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves
Raising Consumers
Language: en
Pages: 319
Authors: Lisa Jacobson
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Columbia University Press

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In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi
Who's Buying? Who's Selling?
Language: en
Pages: 33
Authors: Jennifer S. Larson
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2017-08-01 - Publisher: Lerner Publications ™

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Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, p